Flipping Decisions: So-Motive Wins Approval for Savile Row Development

Having been refused approval twice for their re-development of the 27 Savile Row Police Station. Henigman commissioned So-Motive to document and champion the voices of Savile Row, highlighting the benefits of the new development. The film tipped the scales and the council approved. The Academy for bespoke tailoring now has a new home.

Our collaboration with 27 Savile Row aimed to revitalise a historic location and foster community engagement. Tasked with creating a compelling documentary, we delved deep into the rich history and vibrant community spirit of Savile Row, highlighting the urgent need for revitalisation at its northern end.

From the initial onboarding, we immersed ourselves in the culture and aspirations of Savile Row, gaining invaluable insights into the stakeholders’ visions. Through collaborative brainstorming and creative exploration, we developed a narrative that resonated deeply with the community’s values and the development’s goals.

On filming days, our team seamlessly integrated into the Savile Row environment, capturing authentic moments and stories from the tailors and local community members. Utilising state-of-the-art equipment, we ensured each shot conveyed the essence of the area’s heritage and the community’s hopes for revitalisation.

Our efforts culminated in a powerful documentary that was instrumental in swaying the Westminster council’s decision. With a vote of 4 to 2, the development was approved, demonstrating the profound impact of our visual storytelling. This project showcased our ability to produce high-quality content and our commitment to supporting ESG values, social mobility, diversity, and environmental sustainability.

Client

Henigman

Services

Visual Storytelling, Community Projects, Dynamic Visuals, Narrative Driven, Authentic Storytelling, Positive Impact

So... Ready to work together?

Call us at 07885 651775 or drop us an email at somotiveagency@gmail.com and we will get back to you as soon as possible!