This project focuses on how our video supported a crucial decision by Westminster Council to demolish 27 Savile Row, aimed at enhancing the street’s profile and preserving its tailoring heritage. So-Motive’s inclusion, which included pre-production planning for narrative and visual approach, features interviews with tailors, stakeholders, and other key figures in the redevelopment process, swayed the decision of Westminster council; which has previously been rejected on multiple occasions over the previous 2 years. Engaging footage complements the narrative, demonstrating the importance of this decision for the future of Savile Row.